Podcast: Greg Kirkham – Media Champions
Stand out from the noise and focus on the customer experience/customer journey to ensure that all clients/individuals are succeeding.
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Advertising
These posts fall under things dealing with advertising.
What Is The Real Cost Of Facebook Advertising, Or ANY Advertising?
“What is the cost of Facebook advertising for this campaign?”“What about Google PPC ads?”“What if we want to use [INSERT RANDOM AD PLATFORM]?” We get these questions all the time whenever a client is considering our advertising services. Fortunately, the authentic answer has a few parts, and figuring it out is pretty simple. While our
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Fundamental Online Advertising Strategy: Your OAC
In this blog post, we are going to break down the fundamental online advertising strategy known as the OAC: Objective, Audience and Creative.
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How Do I Find People To Buy My Thing? Know Your Customer Profile!
Your customer profile is critical to help you find buyers. There are 4 distinct parts most people miss. Learn more & download our worksheet!
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Facebook Ads Case Study Pt. 2: Agency Drives $150k Kickstarter Launch For Apotheosis’ The Red Opera
Selling $10,000 in 40 minutes was not a surprise. The project ultimately raised $161,312 from 2,483 backers using Facebook Ads.
Case Study: Facebook Advertising Drives $150k Kickstarter Launch For Apotheosis’ The Red Opera
This case study looks at the evolution from the start of their ads, up until the Kickstarter campaign where they had control driving leads at 90 cents each.
How To Use Facebook Audience Insights Tool To Understand Targeting
In July 2021 Facebook dramatically changed the functionality of “Audience Insights”. We chose to leave this article up as a monument to what was one of the most powerful tools a Facebook advertiser could ever have. For what it’s worth, as of Sept 2021 SnapChat has a remarkably similar tool in their ad platform, check
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How To Use Facebook Dynamic Creative Ads For In-Person Events + Bonus 13 Ad Ideas For Non-Writers
I’m going to show you a not-so-secret trick to becoming better at ads AND seeing more results. Dynamic Creative is a self-optimizing ad that learns what kind of headline, and image, and text (and so on) is best for your chosen target(s).